MP Advisors will work to understand your overall brand media strategy. Via whiteboard sessions, we will work with you to explore and define your campaign goals to further reach the consumer. This is the phase where we look to understand how your brand can leverage options like behavioral targeting, contextual targeting, historical geofencing, CRM, retargeting, lookalike targeting, etc., to make an impact. We will explore what lanes to leverage on-site activations, paid social, amplification, PR & Media (radio & TV) tie-ins, virtual streaming partnerships, etc., to grow your brand and footprint.
Engage and Amplify is where the rubber meets the road. We will execute the playbook/strategy we establish with you during this phase. This is where the appropriate pre-event, day of the event, and post-event solutions will be implemented to amplify and grow your brand.
Throughout the campaign, MP Advisors and our partner properties will be fully available for you. We will be tracking against your KPI’s, tweaking the plan as the engagement and impact data comes in, and continuing the massage strategy as more information is received. This may be the most important phase of our partnership.
