Creativity involves breaking out of expected patterns in order to look at things in a different way.
The Top 20 advertisers’ spending on media focused on Black consumers has increased from $3.34 billion in 2011 to $3.86 billion in 2019.
Nearly 40% of Black consumers say that they are the first among their friends to try new products and services, surpassing the total population by 29%.
Between 2000and 2018, black buying power rose 114%, compared to an 89% increase in white buying power.
